Joining the Community…………………………………..

So we attended the annual Shenzhen Industrial Design Fair and I have to say it was a bigger success than we first thought it would be.  We met some interesting new prospective clients that I am hoping will turn in to real projects in markets outside of what we have normally worked in.  This should keep the team happy and interested working on new problems.

I got interviewed for the show’s internal media and for local television which was fun. 

We saw an interesting way to get people to your stand by having a naked girl being body painted which is very novel in a family exhibition!!!!

I got to meet the head of the IF Design awards, and the President of ICSID who are both very funny men.

We met some of the local competition and found that Shenzhen has a real growing design community which I hope we can now grow to be part of.  It seems the approach is very different from what I am used as all the local design agencies seemed to know each and even worked together.  Not the competitive nature I am used to in the UK.  It seems even the staff move between companies back and forward, but I guess that is a problem with a small industry.

So they all know who we are now so let’s see what these new friendships lead as the design industry is here to stay in Shenzhen and its only going to get bigger. 

The only let down was one of the companies had re-designed the Apple watch…………….to look like the Apple Watch and another’s company logo looks remarkably like  American Airlines logo which is maybe a bit of an oversight on the organiser’s to not get them removed as possibly not ideal in a show about Design and Innovation.